These tools were designed to provide Partners with access to VISIT FLORIDA's extensive research and insights. Access to these pages is available exclusively to VISIT FLORIDA Marketing Partners.

Download the complete Partner Tools

Domestic Visitor Profiles

Seasonal Visitor Profiles
Profiles of Florida's visitors during each season (Spring, Summer, Fall, and Winter) includes visitor insights, trip insights, and competitor insights.

Top DMA Visitor Profiles
Visitor profiles of Florida's top DMAs include information about the trip, visitor insights, and competition. DMAs included are: NYC, Atlanta, Chicago, Los Angeles, Washington, D.C., Boston, Philadelphia, Dallas-Fort Worth, Raleigh-Durham, Charlotte, and Nashville.

Activity Profiles
Visitor profiles by activity in the state include visitor insights, trip insights and competitor insights. Activity profiles include: professional sports, amateur sports, beach/waterfront, culinary/dining, golf, parks (national, state, etc.), live music, theme/amusement/water parks, museum/art exhibit, historic sites.

Demographic Visitor Profiles
Visitor profiles include information about the trip and visitor insights. Demographic profiles include: African Americans, Hispanics, and Asian-Pacific Islanders.

Family Visitor Profile
Visitor profile contains information about Florida's Family visitors, including visitor insights, trip insights, and competitor insights.

Business Traveler Profiles
Profiles provide information on travelers who visit Florida for business purposes, transient business (consulting/client services, inspection/audit, etc.) and business group meetings (convention, seminar/training, etc.), including: visitor insights, trip insights, and competitor insights.

Generational Visitor Profiles
Visitor profiles include information about the trip and visitor insights. Generational visitor profiles include: Gen Z, Millennials, Gen X, and Baby Boomers.

Accommodations Visitor Profiles
Profiles of visitors who stayed in hotel paid accommodations, non-hotel accommodations, non-paid accommodations, and RV/Campgrounds, with information including trip insights and visitor insights.

International Visitor Profiles

Overseas Visitor Profiles
Profiles of visitors from overseas countries and regions with information on visitor demographics and trip insights. Countries include: The U.K., Germany, France, Brazil, Colombia, Mexico, Argentina, Spain, and Italy. Regions include: South America, Central America, the Caribbean, Eastern Europe, Africa, and the Middle East.

Canadian Visitor Profiles
Profile of Canadian visitors that contains information on visitor demographics and trip insights. Also includes profiles of visitors from Ontario and Quebec.