Type of Program: Includes billboards, transit stations, pedestrian walkways, etc. 

OOH Locations: Inventory is purchased using a programmatic approach. We use a variety of data points to lock-in the most relevant inventory per impressions served. For example, a part of Atlanta with trendier restaurants, museums and art galleries or a wine festival in a borough of Nashville.

Target Markets: Partner provides two (2) markets

Estimated Impressions: 580,000

Required Assets: See attached specs sheets

Timing:

• Always-on (available July 1 - June 30) 
• Flight date: 4 weeks (partner provides)
• Commitment date: 4 weeks prior to start date (based on signed IO)
• Assets due: 2 weeks from start date (VISIT FLORIDA reserves the right to adjust start date based on receipt of approved assets)

Reporting: VISIT FLORIDA will provide standard reporting within 30 days of the end of the campaign

Value:

• VISIT FLORIDA is co-investing 25% of the media cost. Partner pays 75%. 
• This program requires our “in partnership with VISIT FLORIDA” logo on applicable assets. Logo guidelines and logo options can be found here.

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