Type of Program: Streaming TV

Platforms includes: Prime Video (free and paid content)

Target Audience: Travel Intenders - past travelers to Florida and/or competitive destinations, travelers showing travel interest and travel-ready indicators, travelers actively researching and looking to book travel, frequent travelers, etc.

Target Markets: National (excluding FL). We target the right person regardless of where they are.

Estimated Impressions:

• Basic Package: 259,000
• Standard Package: 389,000

Required Assets: See attached specs sheet

Recommendation: provide 2-3 videos to be optimized

Timing:

• Always-on (available July 1 - June 30) 
• Flight date: 4 weeks (partner provides)
• Commitment date: 4 weeks prior to start date (based on signed IO)
• Assets due: 2 weeks from start date (VISIT FLORIDA reserves the right to adjust start date based on receipt of approved assets)

Reporting: VISIT FLORIDA will provide standard reporting along with the invoice within 30 days of the end of the campaign.

Why Prime?

• Prime platforms include: in-stream and out-stream video inventory for the Amazon app and website. Prime Streaming TV ads appear alongside Prime streaming video content like Amazon Freeve, live sports, and the News app on Fire TV.
• Prime helps reach audiences based on historical purchase behaviors related to travel. 

Value:

• VISIT FLORIDA is co-investing 25% of the media cost. Partner pays 75%.
• This program requires our “in partnership with VISIT FLORIDA” logo on applicable assets. Logo guidelines and logo options can be found here.

Rates