Type of Program: Streaming Audio

Target Audience: Travel Intenders - past travelers to Florida and/or competitive destinations, travelers showing travel interest and travel-ready indicators, travelers actively researching and looking to book travel, frequent travelers, etc.

Optional Audience Overlays:

• Arts & Culture: Consumes historical/arts/culture content; visit museums, art museums and galleries; visits historical sites and buildings; associates with clubs/social groups aligning with history/culture/arts; purchases art books and art pieces, attends concerts/live music events, art fairs, and film festivals
• Culinary: Searches and consumes content on food/recipes/restaurants/dining guides, visits restaurants and fine dining establishments, follows social groups like Michelin, NYT Cooking, Food&Wine, Interested in culinary arts, attends food festivals and drink festivals, attends wineries, distilleries, and breweries
• Outdoors & Nature: Seeks itineraries on things like adventure travel, camping, and boating; visits national and state parks, purchases outdoor equipment; visits oceans, lakes, and rivers for recreation, visits regional parks and gardens; consumes content on things like nature, nature photography, hiking trails, and eco retreats
• Sports: Attends live sporting events, purchases sports team merchandise, watches sport content and networks, follows social groups/handles associated with sports (players, teams, news)

Target Markets: National. We target the right person regardless of where they are.

Estimated Impressions: 750,000

Required Assets: See attached specs sheet (Includes production for two :30 spots and banner ads if needed)

Timing:

• Always-on (available July 1 - June 30) 
• Flight date: 4 weeks
• Commitment date: 4 weeks prior to start date (based on signed IO)
• Assets due: 2 weeks from start date. This may vary is audio spot creation is required.  (VISIT FLORIDA reserves the right to adjust start date based on receipt of approved assets)

Reporting:

• VISIT FLORIDA will provide standard reporting along with the invoice within 30 days of the end of the campaign

Why iHeart?

• Spot production included, increasing the value of the overall program
• Adding an audio component to a media mix increases reach and resonance
• All streaming audio ads have a corresponding companion banner.  

Value:

• VISIT FLORIDA is co-investing 25% of the media cost. Partner pays 75%. 
• This program requires our “in partnership with VISIT FLORIDA” logo on applicable assets. Logo guidelines and logo options can be found here.

Rates