Learning Library

The State of Destination Marketing in 2017, presented by Skift
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August 2017

This analyst conference call was hosted by Skift, who discussed findings from The State of Destination Marketing in 2017 report. During the analyst call, Skift discussed funding and spend outlook for DMOs, shifting spend from offline to digital and vice-versa, digital advertising channels and competing in an increasingly noisy digital landscape.

Restricted to Marketing Partners.


Social Media Marketing Tips & Best Practices
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May 2017

Join VISIT FLORIDA's Social Media Manager, Stephen Kubiak, to learn about today's social media strategies, exposure & engagement. During this webinar, Stephen will present key insights on social media marketing including: general social media tips and best practices, Facebook, Twitter and Instagram strategies and how Marketing Partners can engage with visitors via VISIT FLORIDA's social media channels.

Restricted to Marketing Partners.


The Future of Meeting and Incentive Travel: Presented by Skift
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March 2017

Join VISIT FLORIDA's Manager of Meetings & Travel Trade, Lily Etemadi, and Skift's Senior Editor, Greg Oats, as they discuss the future trends of meetings and incentive travel in Florida. Participants will learn about the contributing factors tying together the meetings industry and Florida's tourism landscape, including: The legacy impact of meetings beyond the impact of their visitor economy, why convergence is the new buzzword in 2017, how brands are evolving to engage new luxury consumer and how to leverage destinations to create richer event experiences.


Driving Repeat Visitation & Destination Loyalty: Presented by Skift
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November 2016

VISIT FLORIDA and Skift recently completed a Destination Loyalty Study to better understand how Florida’s tourism sector can drive repeat visitation and destination loyalty. During this webinar, Skift shared findings from the Study, including answers to the questions: how does the tourism industry define destination loyalty, and what motivates travelers to return to Florida again and again? Participants will learn how tourism brands are thinking about customer loyalty, shifting toward a Consumer Lifetime Value model, driving loyalty through nostalgia, novelty and neighborhoods, and using data to segment and engage repeat visitors.

Restricted to Marketing Partners.


Log-In & Learn: Traveler Attribution Study, presented by Expedia
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August 2016

When researching and booking travel, customers have a many tools available at their fingertips. What are the reasons we choose one over the other? Join Adriana Pinto of Expedia as she shares insights gained from the Traveler Attribution Study. By taking a close look at the patterns, the study provides marketers with a deeper understanding of multi-touch attribution road maps that uncover new opportunities to reach target audiences and optimize user engagement during different stages.

Restricted to Marketing Partners.


The Life Cycle of a Press Release
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July 2016

Join VISIT FLORIDA's Public Relations team for a webinar to learn about the life cycle of a press release. During this webinar, we will discuss the art of storytelling and why it's important, the dos and don'ts when pitching to the media, the anatomy of a press release and tips for extending the life of a press release.

Restricted to Marketing Partners.


How DMOs & Their Partners are Using Content to Define Brand Identity, presented by Skift
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June 2016

During this webinar, you will learn about the rise of neighborhood/regional content focusing on travel experiences, why food and beverage is the leading hook in travel content, as well as the future of video, virtual/augmented reality and social media.

Restricted to Marketing Partners.


Advertising Planning 101
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April 2016

This webinar was designed specifically for Small Business Partners to learn how to plan and implement advertising programs. During this webinar, you will learn the basics of demographics, segmenting your audience, creative best practices, media planning and media buying best practices.

Restricted to Marketing Partners.


Expedia: The Traveler's Path to Purchase
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March 2016

Learn how to gain a competitive edge in reaching and influencing travelers. Join Adriana Pinto of Expedia, Inc. as she shares the best time to target consumers in the booking process and why you can't rely on your site alone to generate bookings.

Restricted to Marketing Partners.


LGBT Research
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February 2016

VISIT FLORIDA partnered with Community Marketing Insights, Inc. to study the trends and travel preferences of LGBT travelers. During this webinar, you will gain an understanding of how to connect with and welcome the LGBT traveler to Florida.

Restricted to Marketing Partners.


TripAdvisor Online Reputation Management
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February 2016

TripAdvisor is the world's largest travel site, with more than 200 million unbiased traveler reviews. During this webinar, TripAdvisor shares resources to optimize your business's presence, ways to efficiently make changes to your listing and tips to help you manage reviews and resolve issues.

Restricted to Marketing Partners.


How to Turn Lookers Into Bookers
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February 2015

Log-In & Learn about effective deal marketing. This webinar was presented by Stephen Backer, General Manager of Hotels for Travelzoo. During this webinar, you will learn how you can push a deal to your audience that will inspire incremental purchases and revenue.

Restricted to Marketing Partners.


Destination Marketing: Influencing & Engaging Travelers
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January 2015

Log-In & Learn how you can influence and engage travelers. During this webinar, you will gain an understanding of how your business can influence a traveler's destination choice, learn how to leverage social channels to engage with your audience, and see examples of how user generated content (UGC) can influence travel decisions. This webinar was hosted by Seth Forman, General Manager, Destinations for Travelzoo.

Restricted to Marketing Partners.