Learning Library

Advertising Planning 101
View webinar recording
April 2016

This webinar was designed specifically for Small Business Partners to learn how to plan and implement advertising programs. During this webinar, you will learn the basics of demographics, segmenting your audience, creative best practices, media planning and media buying best practices.

Restricted to Marketing Partners.


Expedia: The Traveler's Path to Purchase
View webinar recording
March 2016

Learn how to gain a competitive edge in reaching and influencing travelers. Join Adriana Pinto of Expedia, Inc. as she shares the best time to target consumers in the booking process and why you can't rely on your site alone to generate bookings.

Restricted to Marketing Partners.


LGBT Research
View webinar recording
February 2016

VISIT FLORIDA partnered with Community Marketing Insights, Inc. to study the trends and travel preferences of LGBT travelers. During this webinar, you will gain an understanding of how to connect with and welcome the LGBT traveler to Florida.

Restricted to Marketing Partners.


TripAdvisor Online Reputation Management
View webinar recording
February 2016

TripAdvisor is the world's largest travel site, with more than 200 million unbiased traveler reviews. During this webinar, TripAdvisor shares resources to optimize your business's presence, ways to efficiently make changes to your listing and tips to help you manage reviews and resolve issues.

Restricted to Marketing Partners.