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Learning Library

Log-In & Learn: Traveler Attribution Study, presented by Expedia
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August 2016

When researching and booking travel, customers have a many tools available at their fingertips. What are the reasons we choose one over the other? Join Adriana Pinto of Expedia as she shares insights gained from the Traveler Attribution Study. By taking a close look at the patterns, the study provides marketers with a deeper understanding of multi-touch attribution road maps that uncover new opportunities to reach target audiences and optimize user engagement during different stages.

Restricted to Marketing Partners.


The Life Cycle of a Press Release
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July 2016

Join VISIT FLORIDA's Public Relations team for a webinar to learn about the life cycle of a press release. During this webinar, we will discuss the art of storytelling and why it's important, the dos and don'ts when pitching to the media, the anatomy of a press release and tips for extending the life of a press release.

Restricted to Marketing Partners.


How DMOs & Their Partners are Using Content to Define Brand Identity, presented by Skift
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June 2016

During this webinar, you will learn about the rise of neighborhood/regional content focusing on travel experiences, why food and beverage is the leading hook in travel content, as well as the future of video, virtual/augmented reality and social media.

Restricted to Marketing Partners.


Advertising Planning 101
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April 2016

This webinar was designed specifically for Small Business Partners to learn how to plan and implement advertising programs. During this webinar, you will learn the basics of demographics, segmenting your audience, creative best practices, media planning and media buying best practices.

Restricted to Marketing Partners.


Expedia: The Traveler's Path to Purchase
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March 2016

Learn how to gain a competitive edge in reaching and influencing travelers. Join Adriana Pinto of Expedia, Inc. as she shares the best time to target consumers in the booking process and why you can't rely on your site alone to generate bookings.

Restricted to Marketing Partners.


LGBT Research
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February 2016

VISIT FLORIDA partnered with Community Marketing Insights, Inc. to study the trends and travel preferences of LGBT travelers. During this webinar, you will gain an understanding of how to connect with and welcome the LGBT traveler to Florida.

Restricted to Marketing Partners.


TripAdvisor Online Reputation Management
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February 2016

TripAdvisor is the world's largest travel site, with more than 200 million unbiased traveler reviews. During this webinar, TripAdvisor shares resources to optimize your business's presence, ways to efficiently make changes to your listing and tips to help you manage reviews and resolve issues.

Restricted to Marketing Partners.


How to Turn Lookers Into Bookers
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February 2015

Log-In & Learn about effective deal marketing. This webinar was presented by Stephen Backer, General Manager of Hotels for Travelzoo. During this webinar, you will learn how you can push a deal to your audience that will inspire incremental purchases and revenue.

Restricted to Marketing Partners.


Destination Marketing: Influencing & Engaging Travelers
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January 2015

Log-In & Learn how you can influence and engage travelers. During this webinar, you will gain an understanding of how your business can influence a traveler's destination choice, learn how to leverage social channels to engage with your audience, and see examples of how user generated content (UGC) can influence travel decisions. This webinar was hosted by Seth Forman, General Manager, Destinations for Travelzoo.

Restricted to Marketing Partners.