Learning Library

Working with Tour Operators 101
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November 2018

Have you wondered what the difference is between a tour operator and a travel agent? Are you curious to know how tour operators can benefit your business? Do you want to know how you can tap into this market and work with them? If you answered yes to any of these questions, then this webinar is for you! Tune in as our International Sales Team dives-in and gives you insight into this important market, including how you can connect with them at Florida Huddle. Don't miss this opportunity to learn how to connect and grow your group travel sales.

2018-19 VISIT FLORIDA/Madden Media Retargeting Display & Video Advertising Co‑op Programs
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August 2018

After people visit the VISIT FLORIDA website, targeted banner ads containing strong calls-to-action can drive them to your site and encourage them to explore your destination. Listen-in as Madden Media reviews the 2018-19 retargeting co-op program and explains what's in it for your business. Learn about reaching travelers who have expressed interest in a trip to Florida through VISITFLORIDA.com.

Restricted to Marketing Partners.

Destination Marketing - Emerging Trends and Technology Innovations, presented by Skift
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June 2018

Listen in as we explore the technological innovations and emerging trends in content marketing and data analytics that are paving the way for numerous exciting opportunities for those working in the destination marketing space. During this analyst call VISIT FLORIDA and Skift discuss what's new for destinations in 2018, the evolving role of DMOs, attracting return and repeat visitors and the major challenges we still face as an industry. You will also hear more about managing your brand, digital storytelling and emphasizing unique experiences.

Restricted to Marketing Partners.

Megatrends Defining Travel in 2018, presented by Skift
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March 2018

Learn about Megatrends Defining Travel in 2018 during this VISIT FLORIDA analyst conference call hosted by Skift. Every year, Skift's research team gathers to discuss the big-picture themes emerging in travel. This 2018 Megatrends report represents their largest annual editorial effort to date. Join us as we explore the top 5 megatrends that may relate to your brand.

Restricted to Marketing Partners.

Cyber Security Trends and Best Practices for 2018
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February 2018

Cyber security refers to the prevention methods used to protect information from being stolen, compromised or attacked. During this webinar, you will learn: Why cyber security matters to your business; About costs associated with security breaches; Tips to improve your security immediately; How to manage risks associated with cyber security and social media.

Florida Vacation Auction: Benefits of Participation
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February 2018

Florida Vacation Auction is on online consumer auction where individuals bid on and purchase great Florida travel packages. During this webinar you will learn how to participate as a travel provider and how participation could grow your exposure and business. Hear details on the benefits you can expect to receive and learn how participation could grow your online presence and marketing efforts, with no out of pocket expense.

U.S. Experiential Traveler Trends 2018, presented by Skift
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January 2018

Join VISIT FLORIDA for an analyst conference call hosted by Skift. During the presentation, Skift discussed findings from the U.S. Experiential Traveler Trends 2018 report and presented detailed research into the mindset of the modern traveler. Experiential travel is more than just the hot new term; it's the thinking and behavior of current consumer travel wants. Learn about the mindset of the experiential traveler.

Restricted to Marketing Partners.

International Marketing Strategy
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September 2017

Join VISIT FLORIDA's Director of International Marketing, Tim DeClaire, for a review of the 2017-18 International Marketing Strategy. The presentation features the goals, objectives and research insights of VISIT FLORIDA's $11 million global marketing strategy, of which Partners can take advantage for pennies on the dollar.

The presentation includes:

VISIT FLORIDA's "Coalition Tiered" approach allowing Partners to buy in to international advertising, trade and PR programs for as little as $900. Or, buy into marketing efforts for an entire region for as little as $80,000
Opportunities for small, medium and large Partners to reach audiences across the globe.
Benefits include: inclusion in airline, OTA and Tour Operator co-ops; booth space at key trade shows; earned media coverage in top publications; and consumer-facing advertising opportunities.

Social Media Marketing Tips & Best Practices
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May 2017

Join VISIT FLORIDA's Social Media Manager, Stephen Kubiak, to learn about today's social media strategies, exposure & engagement. During this webinar, Stephen will present key insights on social media marketing including: general social media tips and best practices, Facebook, Twitter and Instagram strategies and how Marketing Partners can engage with visitors via VISIT FLORIDA's social media channels.

Restricted to Marketing Partners.

Driving Repeat Visitation & Destination Loyalty: Presented by Skift
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November 2016

VISIT FLORIDA and Skift recently completed a Destination Loyalty Study to better understand how Florida’s tourism sector can drive repeat visitation and destination loyalty. During this webinar, Skift shared findings from the Study, including answers to the questions: how does the tourism industry define destination loyalty, and what motivates travelers to return to Florida again and again? Participants will learn how tourism brands are thinking about customer loyalty, shifting toward a Consumer Lifetime Value model, driving loyalty through nostalgia, novelty and neighborhoods, and using data to segment and engage repeat visitors.

Restricted to Marketing Partners.

The Life Cycle of a Press Release
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July 2016

Join VISIT FLORIDA's Public Relations team for a webinar to learn about the life cycle of a press release. During this webinar, we will discuss the art of storytelling and why it's important, the dos and don'ts when pitching to the media, the anatomy of a press release and tips for extending the life of a press release.

Restricted to Marketing Partners.

How DMOs & Their Partners are Using Content to Define Brand Identity, presented by Skift
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June 2016

During this webinar, you will learn about the rise of neighborhood/regional content focusing on travel experiences, why food and beverage is the leading hook in travel content, as well as the future of video, virtual/augmented reality and social media.

Restricted to Marketing Partners.

Advertising Planning 101
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April 2016

This webinar was designed specifically for Small Business Partners to learn how to plan and implement advertising programs. During this webinar, you will learn the basics of demographics, segmenting your audience, creative best practices, media planning and media buying best practices.

Restricted to Marketing Partners.

Expedia: The Traveler's Path to Purchase
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March 2016

Learn how to gain a competitive edge in reaching and influencing travelers. Join Adriana Pinto of Expedia, Inc. as she shares the best time to target consumers in the booking process and why you can't rely on your site alone to generate bookings.

Restricted to Marketing Partners.

LGBT Research
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February 2016

VISIT FLORIDA partnered with Community Marketing Insights, Inc. to study the trends and travel preferences of LGBT travelers. During this webinar, you will gain an understanding of how to connect with and welcome the LGBT traveler to Florida.

Restricted to Marketing Partners.

TripAdvisor Online Reputation Management
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February 2016

TripAdvisor is the world's largest travel site, with more than 200 million unbiased traveler reviews. During this webinar, TripAdvisor shares resources to optimize your business's presence, ways to efficiently make changes to your listing and tips to help you manage reviews and resolve issues.

Restricted to Marketing Partners.