Learning Library

Driving Repeat Visitation & Destination Loyalty: Presented by Skift
View webinar recording
November 2016

VISIT FLORIDA and Skift recently completed a Destination Loyalty Study to better understand how Florida’s tourism sector can drive repeat visitation and destination loyalty. During this webinar, Skift shared findings from the Study, including answers to the questions: how does the tourism industry define destination loyalty, and what motivates travelers to return to Florida again and again? Participants will learn how tourism brands are thinking about customer loyalty, shifting toward a Consumer Lifetime Value model, driving loyalty through nostalgia, novelty and neighborhoods, and using data to segment and engage repeat visitors.

Restricted to Marketing Partners.


The Life Cycle of a Press Release
View webinar recording
July 2016

Join VISIT FLORIDA's Public Relations team for a webinar to learn about the life cycle of a press release. During this webinar, we will discuss the art of storytelling and why it's important, the dos and don'ts when pitching to the media, the anatomy of a press release and tips for extending the life of a press release.

Restricted to Marketing Partners.


How DMOs & Their Partners are Using Content to Define Brand Identity, presented by Skift
View webinar recording
June 2016

During this webinar, you will learn about the rise of neighborhood/regional content focusing on travel experiences, why food and beverage is the leading hook in travel content, as well as the future of video, virtual/augmented reality and social media.

Restricted to Marketing Partners.


Advertising Planning 101
View webinar recording
April 2016

This webinar was designed specifically for Small Business Partners to learn how to plan and implement advertising programs. During this webinar, you will learn the basics of demographics, segmenting your audience, creative best practices, media planning and media buying best practices.

Restricted to Marketing Partners.


Expedia: The Traveler's Path to Purchase
View webinar recording
March 2016

Learn how to gain a competitive edge in reaching and influencing travelers. Join Adriana Pinto of Expedia, Inc. as she shares the best time to target consumers in the booking process and why you can't rely on your site alone to generate bookings.

Restricted to Marketing Partners.


LGBT Research
View webinar recording
February 2016

VISIT FLORIDA partnered with Community Marketing Insights, Inc. to study the trends and travel preferences of LGBT travelers. During this webinar, you will gain an understanding of how to connect with and welcome the LGBT traveler to Florida.

Restricted to Marketing Partners.


TripAdvisor Online Reputation Management
View webinar recording
February 2016

TripAdvisor is the world's largest travel site, with more than 200 million unbiased traveler reviews. During this webinar, TripAdvisor shares resources to optimize your business's presence, ways to efficiently make changes to your listing and tips to help you manage reviews and resolve issues.

Restricted to Marketing Partners.