Social Media & Content Creation
Digital & AI
Travel Trade
Data & Research
Operations & Tools
Other
Social Media & Content Creation
ATTA Webinar: Tools & Techniques for Identifying and Working with Micro Influencers
Recording Coming Soon
April 2026
Join VISIT FLORIDA and the Adventure Travel Trade Association (ATTA) for a 60-minute webinar for identifying and working with microinfluencers to promote adventure travel experiences.
During this webinar, you will hear from industry professionals on:
- How to identify micro influencers who align with your brand and audience.
- Tools and strategies for finding and evaluating potential partners.
- Best practices for building authentic and effective influencer collaborations.
This webinar is specifically designed for guides, DMO’s, accommodations, and service providers in Florida. It's part of an initiative to strengthen and compete in the rapidly growing active and adventure travel sector in Florida.
Shine Online: Social Media Tips & Trends
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June 2025
Join the VISIT FLORIDA Social Media Team for an easy-to-digest session where you'll learn about our new social media strategy, current trends, and best practices for posting. We'll also cover how you can be featured on VISIT FLORIDA's accounts. Don't forget to bring your questions because we'll be answering them live in our Q&A.
Restricted to Marketing Partners.
Leveraging the Power of Organic Social for your Small Business
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December 2024
Discover how to boost your small business's recovery and growth with expert insights from "Leveraging the Power of Organic Social for Your Small Business." This webinar, presented by VISIT FLORIDA in partnership with the Florida Department of Commerce and the Small Business Development Center of Florida, offers practical strategies to enhance your social media presence. Developed by BarkleyOKRP, a leader in creative marketing, this resource is tailored for small businesses impacted by recent hurricanes, helping you rebuild and connect with your audience online.
How to Leverage LinkedIn as Part of Your Business Marketing Strategy
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March 2023
Engage with VISIT FLORIDA's new Senior Manager of Social Media, Chad Israel and learn some simple tips for how best to use LinkedIn for tourism marketing. Chad will share some of the latest trends and show you how to leverage LinkedIn as part of your business marketing strategy.
Restricted to Marketing Partners.
10 Tips For Taking Great Florida Photos On Your Phone
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February 2023
Join VISIT FLORIDA for a fun and educational session on how to use your phone to take stunning Florida images. Walk away with simple tips to help you capture picture perfect moments that you can use to promote your tourism product.
Restricted to Marketing Partners.
Social Series: Equipment for Social Media Production
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October 2019
Join us for a look at the equipment and techniques the VISIT FLORIDA Social Team uses for photo and video production - including an inside look at how we produce live videos with a portable kit. This live webinar will cover everything we use including phones, GoPros, tripods, audio solutions, large cameras and lenses for higher quality images, live streaming software and much more.
Restricted to Marketing Partners.
Social Series: Using Digital Tools to Enhance Your Social Media Efforts
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September 2019
From creating quick original GIFs to managing a month's worth of content, join the VISIT FLORIDA social media team as they discuss digital tools to help enhance your social media efforts. We'll cover graphic design for non-graphic designers, content management and analysis, and automation options. This webinar is part of VISIT FLORIDA's new year-long social media webinar series.
Restricted to Marketing Partners.
Log-In & Learn: Pinterest - Paid Social Media Advertising
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April 2019
During this session, the Pinterest travel vertical team and Brand Networks, a paid social media Partner, will share best practices and real-world examples to give you a practical foundation of this platform. Additional topics will include:
- Travel Audiences & Industry Research
- Creative Overview / How to build for Pinterest
- Real examples of best performing campaign creative
- VISIT FLORIDA Pinterest co-op overview
We look forward to hearing from you.
Restricted to Marketing Partners.
Digital & AI
Simple Strategies for AI-Powered SEO
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October 2025
Did you miss this spectacular breakout session at GC25? We've got you covered! Due to popular demand, we're making it available to all our Partners through a live webinar. Hear from VISIT FLORIDA's SEO agency, Beeby Clark + Meyler, on how to easily use AI in practical, measurable ways.
Attendees will see real examples of how AI tools are helping search visibility, content development, paid search, and reporting all while keeping you in the driver’s seat. Whether you're just getting started with AI or looking to refine your approach, this session will offer simple strategies and tools that you can begin using immediately.
Restricted to Marketing Partners.
Optimize Your Digital Presence: Part 2
View webinar recording
June 2025
Join industry experts, Miles Partnership, for an exclusive Partner training session. In this webinar you'll learn:
- Ace Reputation Management: Unlock tips and proven strategies to manage, enhance, and grow your customer feedback.
- Share Your Story with Photos and Videos: Showcase the best of your brand with visuals that captivate and inspire visitors.
Restricted to Marketing Partners.
Optimize Your Digital Presence: Part 1
View webinar recording
June 2025
Join industry experts, Miles Partnership, for an exclusive Partner training session. In this webinar you'll learn how to:
- Take Control of Your Digital Identity: Establish a compelling online presence and ensure your business gets noticed on the key platforms where customers first encounter you.
- Get AI-Ready: Get insights on adapting to the evolving search landscape driven by AI, ensuring your business remains visible and competitive.
Restricted to Marketing Partners.
Florida Adventure Travel Network: Online Reputation Management
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February 2024
How can you effectively manage and utilize ratings, reviews, and testimonials to your advantage? Find out in this webinar hosted by the Adventure Travel Trade Association. Specifically tailored to Florida tourism businesses, this webinar will give you tools and insights that will help you stay competitive in the adventure travel sector.
From Browsing to Booking with Google
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September 2023
Learn about Google My Business and Youtube Shorts directly from Google's travel team. You'll walk away with how to set up your accounts and best practices for using both platforms to grow your business.
Restricted to Marketing Partners.
SEO - Maximize Your Online Presence
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March 2023
Back by popular demand, VISIT FLORIDA and BCM will conduct a webinar on Search Engine Optimization. During this session, Beeby Clark+Meyler, a digital advertising and SEO Partner, will share best practices and real-world examples. Additional topics will include:
- Understanding the value of Search
- The overall principles of SEO
- Best practice guidelines for content, meta data, and links
- Real-life examples of optimized content vs. non-optimized content
Restricted to Marketing Partners.
Travel Trade
Small Business Success at Florida Huddle
View webinar recording
November 2025
Is Florida's official travel trade show right for your business? That's the question we're answering in this live webinar. Join VISIT FLORIDA's travel trade and meetings teams for an in-depth look at the ROI of Florida Huddle, how it can grow your business, and how to make the most of your time at the show.
Florida Adventure Travel Network: How to Work with Wholesalers
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April 2025
Join VISIT FLORIDA and the Adventure Travel and Trade Association™️ (ATTA) for a 60-minute webinar to learn what wholesale tour operators, also called outbound operators and buyers, take into consideration when procuring activities, attractions and accommodations for new itineraries.
During this webinar, you will hear from industry professionals on:
* How they vet and decide on which product to include in their itineraries
* What goes into the building of itineraries
* How they determine which destinations to sell.
* This webinar is specifically designed for guides, DMO’s, accommodations, and service providers in Florida. It's part of an initiative to strengthen and compete in the rapidly growing active and adventure travel sector in Florida.
Florida Adventure Travel Network: The ABCs of Working with Travel Trade
View webinar recording
February 2025
It's as easy as ABC,123! Join the Florida Adventure Travel Network for an educational webinar where you'll learn about the structure and advantage of working with wholesalers, outbound operators, and travel buyers.
Download the associated slides here.
Florida Adventure Travel Network: Creating Linkages and Packages
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December 2024
Join VISIT FLORIDA and the Adventure Travel and Trade Association™️ (ATTA) for the continued development and growth of your business and the Florida Adventure Travel Network (FATN).
Following our previous workshops, in this webinar we will review the value of collaboration and discuss how and why it is so critical to business growth to create linkages and packages across sectors and regions.
Data & Research
Florida Adventure Travel Network: How to Capture the New Adventure Traveler
View webinar recording
October 2025
Join VISIT FLORIDA and the Adventure Travel Trade Association (ATTA) for a 60-minute webinar to learn about adventure travel trends and customer booking motivations.
During this webinar, you will hear about the latest adventure travel trends from ATTA's Director of Research, Heather Kelly and from our guest speaker Tilly Hemperger of GetYourGuide on:
- 2025 Global Market Sizing Report on Adventure Travel
- What motivates travelers to select a travel destination
- How to capture more bookings by understanding the digital traveler journey
This webinar is specifically designed for guides, DMOs, accommodations, and service providers in Florida. It's part of an initiative to strengthen and compete in the rapidly growing active and adventure travel sector in Florida.
New Data to Support Florida's Attractions
View webinar recording
May 2025
Join VISIT FLORIDA and the Florida Attractions Association for a data deep dive. VISIT FLORIDA's Director of Consumer Insights & Analytics, Jacob Pewitt Yancey.will be sharing a high level overview of how Florida's attractions have been performing and what factors have been affecting the industry.
2024 Global Travel Outlook with Skift Research
View webinar recording
March 2024
Will 2024 be a goldilocks year for global travel industry? We've gone from "too cold" during the pandemic to "too hot" as demand for revenge travel outstripped industry capacity. Could 2024 be "just right"?
The core estimates you will find out in this webinar are for international trips out to 2028 and revenue forecasts for the hotel, airline, online travel, short-term rental, and cruise industry.
On top of that we are including sector-specific analysis and insights into how economics, demographics, and consumer trends will shape travel into 2024 and beyond.
Restricted to Marketing Partners.
The Latest Adventure Travel Trends from ATTA
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December 2023
Join VISIT FLORIDA and the Adventure Travel and Trade Association (ATTA) for a 60-minute webinar about current adventure travel trends.
Following our previous workshops on WHY, HOW, and WHAT, in this webinar we will review current trends and discuss how they can help direct the continued development and growth of the Florida Adventure Travel Network. This includes:
- Latest Trends Research from the ATTA - Russell Walters, Regional Director North America
- Florida Research on the Outdoors and Nature Seekers Audience - Jacob Pewitt Yancey, Director of Consumer Analytics and Insights
To learn more about the Florida Adventure Travel Network (FATN) and our work to date, please visit the FATN program page.
Sailing Into the Wind: Why Data Budgets Have Never Been More Critical
View webinar recording
March 2021
Do you really need a data budget during a global pandemic? As DMO budgets continue to be affected by the ongoing COVID-19 pandemic, data and research line items are often top of mind for the financial chopping block. Join Matt Clement from Madden Media as he discusses the merits, challenges, and risks of optimizing your approach to destination intelligence. Which information streams are mission critical? Why are they? Learn more about how leveraging lodging insights, economic revenue, and visitation data will take your tracking, learning, and reporting to the next level and enable you to easily communicate impact and ROI to key stakeholders.
Log-In & Learn: Skift Analyst Call - Destination Marketing Operations Benchmarks
View webinar recording
June 2019
Empowered by the explosion of data, destination marketing teams are on a mission to drive and transform business. Yet, more opportunities and promises mean more complexities. Join us as we talk about core questions.
This session is for those who manage channel and campaign processes and performance evaluation, select and manage technology partners, plan budgets, and coordinate inter- and cross-team communications. Listen-in as we discuss these topics and more:
- Responsibilities and effectiveness of marketing operations in destination organizations
- How destination marketing teams are structured and the effectiveness of each
- Functions that report under marketing in destination organizations
- How destination marketers set up marketing budgets and the effectiveness of each budgeting approach
- How outperforming destination organizations stand out in key marketing operations areas
Restricted to Marketing Partners.
Operations & Tools
Accessibility in Action: Future Proofing Florida Tourism
View webinar recording
September 2026
Tailored specifically for Florida DMOs, this practical 45-minute webinar hosted by Wheel the World, and TravelAbility explores how to turn accessibility into one of your destination’s greatest strengths. Discover why the biggest barrier to accessible travel isn't always physical infrastructure—it’s a lack of reliable, detailed information.
In this interactive session, you'll learn about the Accessibility Verified journey, how to replace generic claims with verified accessibility data, and explore a real-world DMO case study from Visit Tampa Bay. Walk away with actionable strategies to build true traveler confidence in your community.
Plus, stick around for a live Q&A and details on VISIT FLORIDA’s registration discount for DMOs attending the TravelAbility Summit!
Prepare for the 2026 Hurricane Season
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June 2026
VISIT FLORIDA is committed to supporting Florida's tourism industry before, during, and after a storm. We’re moving beyond basic checklists to show you the "inner workings" of Florida’s crisis response. Learn how we work in tandem with FloridaCommerce and the Division of Emergency Management to ensure the safety of our visitors and the continuity of our local businesses.
Download presentation deck (PDF)
Preparing for the 2025 Hurricane Season
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May 2025
Hurricanes are an inevitable part of living and working in Florida. Be prepared for whatever the weather by learning about the available resources from VISIT FLORIDA, Florida Commerce, and Florida SBDC.
Download the associated slides here.
New Partnership Benefit: Travefy Itinerary Maker
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January 2025
New year, new partnership benefit! DMOs now have access to Travefy, an online platform that allows you to easily create and manage travel itineraries. This award-winning platform is trusted by 30,000+ travel brands worldwide. Join us for this quick walkthrough where you'll learn how to use this new program.
Restricted to Marketing Partners.
Data Dashboard Partner Training
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October 2024
Learn all about your new Partnership benefit-- the Data Dashboard! Tourism Economics will walk you through how to use this research tool.
What You’ll Learn:
Explore Key Trends and Insights: Discover the latest trends in the leisure and hospitality industry, including wage growth, travel intent, and visitor spending patterns that are shaping the market.
In-Depth Performance Review: Gain insights into Florida's lodging performance, including detailed data on occupancy, ADR, and RevPAR changes across various markets, helping you stay ahead in a competitive landscape.
Understand Visitor Behavior: Dive into visitor spending trends, TSA checkpoint volumes, and national park visit statistics to better understand current travel behaviors and market opportunities.
Focus on Economic Reality vs. Travel Intent: Learn how different income groups' travel intents align with economic realities.
Restricted to Marketing Partners.
Accessible Travel Education for Florida's Tourism Industry
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November 2023
Join VISIT FLORIDA, The University of Central Florida, TravelAbility, and Experience Kissimmee for a presentation on accessible travel. Topics include research updates, best practices for destinations and businesses, and what VISIT FLORIDA is currently doing to reach this target audience.
Restricted to Marketing Partners.
Partner Benefits Refresh
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June 2023
Are you maximizing the valuable tools and resources your VISIT FLORIDA Partnership provides your business?
During this webinar, you’ll learn how to:
- Maximize exposure across VISIT FLORIDA’s online and social channels
- Access and navigate through the latest visitor research
- Take advantage of free online learning resources
- Reach thousands of travelers via low-cost/no-cost programs, and much more!
Building an Accessible Florida
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November 2022
Travelers with disabilities represent a growth opportunity for the Florida tourism industry. But these travelers need information and accommodation to feel confident about a destination. In short, if we make Florida vacations accessible, they will come. Join us for the discussion.